Mareike Awe, the founder of intueat, has a great vision. With her programme and her well-known podcast, “Wohlfühlgewicht”, she wants to free people from the omnipresent diet madness and help them to healthy and natural eating habits. Since 2015, the doctor of medicine and her team have helped more than 10,000 people on their way to their comfort weight. In a combination of new research findings, personal experiences, specialist literature, participant feedback, success orientated psychological support and specialist expertise from psychologists and physicians, she has developed her innovative online coaching. At the very beginning, her approach was selected as a prize winner by the Heinrich-Heine-Universität Düsseldorf in the idea competition and it has since been supported by the Life-Science Center Düsseldorf. Mareike Awe has started a new movement, characterised by natural body awareness instead of diet rules.