Giving life more depth
We are surrounded by a world of garish, colourful images. They gleam, flash, and greed for our attention: posters, ads, commercial trailers, and social media postings suggest to us what we supposedly need for life and for more success. But a lot of it is just a facade, and whole armies of marketing specialists help to build it up. Michael Buttgereit and Wolfram Heidenreich know the tricks of marketing professionals only too well. They themselves have been "advertisers" for more than 30 years and now call themselves positioning designers. But they also know: Life is not about glamour, but about shining on the inside. What am I here for? What makes me a person? What is the core of my being - and what drives me? Only by recognizing this can we follow our personal destiny and find happiness. In their book, the two authors share their insights from three decades of working together - good stories, entertaining and profound at the same time.
"When we advise companies, we look for the core, for what gives meaning to the whole. We can also apply this principle to ourselves. Ultimately, it's about turning away from a superficial life."
Michael Buttgereit & Wolfram Heidenreich
