In the first years, yes, even while in their mother’s womb, children develop food preferences that they usually keep for a lifetime. The consequences of bad nutrition are considerable: Illnesses such as Cancer, Alzheimer and Diabetes, as well as millions of deaths. Never before did children come into contact with industrially produced nutrition so early on in life, never before were their parents as strongly mislead by false nutritional recommendations. With each year of life, the opportunities for food giants to bind young clients to their products increase. While clueless parents initially ask themselves how much sugar there is in baby food, a little later they have to decide about Coca Cola, fish fingers and vitamins in gummy bears. Hans-Ulrich Grimm has carried out meticulous research and explains what makes our children ill and how we can protect them.