Volker Schmidt-Sköries was one of the first organic bakers. Since the seventies, Schmidt-Sköries, who is a graduate in education studies, has wanted to bring healthy baked goods on to the market. This aspiration has grown over the years. Today, for him it is also about a fair relationship with the ingredient suppliers, meeting working conditions and a transparent relationship with the customers. According to the author, only when these conditions have been met is it possible to speak of inspired work and sustainable employment. Volker Schmidt-Sköries combines his love of bread with an ethic that reconciles economy and ecology in terms of justice, sustainability and fairness. With the success of his company, he proves that it is possible to run a business without destructive growth.